Sustainability Innovator & Circular Economy Advocate | Fashion Industry Analyst & Writer | Hot Sauce Addict (with no intentions of recovery)
I’M BELLA…
If you’re currently a resident of planet Earth, and you’re a bipedal who got dressed this morning, then this website applies to you.
It’s well documented that fashion has problems. Lots of problems.
Like change in any space, conversation comes first.
That’s what this website, and I, am all about.
Hi! I'm Bella, an outspoken sustainability advocate on a mission to reform all the greenwashed girls. I believe the future of our fashion industry lies in transformation towards circular design with sustainable innovation. Growing up in a 7-star sustainable home (not kidding, ask my mom), you could say sustainability is in my DNA. With a degree from RMIT and additional certifications from the likes of Harvard Business School, I blend academic insight with real-world experience to drive meaningful change in fashion and retail.
Through my articles and projects, I share practical ideas, industry analyses, and honest discussions about the challenges and opportunities in sustainable fashion. Whether you're a seasoned sustainability professional or just starting your conscious consumption journey, I'm here to share knowledge, spark ideas and create a collective double-take on the fashion industry.
Hi! I'm Bella, an outspoken sustainability advocate on a mission to reform all the greenwashed girls. I believe the future of our fashion industry lies in transformation towards circular design with sustainable innovation. Growing up in a 7-star sustainable home (not kidding, ask my mom), you could say sustainability is in my DNA. With a degree from RMIT and additional certifications from the likes of Harvard Business School, I blend academic insight with real-world experience to drive meaningful change in fashion and retail.
Through my articles and projects, I share practical ideas, industry analyses, and honest discussions about the challenges and opportunities in sustainable fashion. Whether you're a seasoned sustainability professional or just starting your conscious consumption journey, I'm here to share knowledge, spark ideas and create a collective double-take on the fashion industry.
ISABELLA FREIDIN
ISABELLA FREIDIN
LET'S CONNECT
LET'S CONNECT
something on your mind?WE SHOULD CHAT.
Got a project that needs a sustainability spin? Want to bounce ideas about the circular economy? Or maybe you just want to chat about the latest sustainable fashion innovations? Drop me a line below - I'm always excited to connect with fellow change-makers!