
CIRCLING BACK
A BLOG ABOUT THINGS YOU
SHOULD CARE ABOUT
FASHION | SUSTAINABILITY | CIRCULAR ECONOMY | INNOVATION | EMERGING TRENDS
ON THE BLOG WE TALK ALL THINGS

Fashion's New DNA: How Algorithmic Design Could Revolutionise the Industry
Fashion is often a reflection of the times, but what if the next evolution is powered not by intuition, but rather by algorithms?

The Existential Crisis of the Greenwashed Girl
The struggle between climate-consciousness and consumerism is real, especially when faced with the allure of greenwashed fashion. Despite brands promoting "eco-friendly" collections, many still thrive on overproduction, leaving consumers in a moral dilemma of wanting sustainability but being lured by fast fashion's quick fixes.

Landfills Are the New Archives
Fashion’s fast pace creates a paradox: short-lived garments made from materials that last forever, leaving behind a legacy of waste.

What If Fashion Had a Warning Label?
From carbon emissions to workers' rights, these labels could reveal the true cost of our clothing, forcing brands and shoppers to confront the realities behind the seams.

Is the Economy Headed for a Downturn? Blame the Maxi Skirts
Fashion trends, like the return of maxi skirts and minimalist styles, have long been indicators of economic shifts, and today’s fashion signals could be a sign of a looming recession. Stay strategic and prepared to turn these changes to your advantage.

Turning the Tide: The Fashion Industry’s Role in Ocean Conservation
Can fashion and ocean health coexist peacefully? It’s tough, but the waves of change are starting to roll in!

Startups Sparking a Seismic Shift in Circular Fashion - Case Study
The fashion industry is undergoing a radical transformation, driven by tech startups that are embracing circular economy principles to push the boundaries of sustainability.

Small Scale, Big Change: Micro-factories Disrupting Fashion’s Wasteful Status Quo
Fashion has long been synonymous with overproduction, waste, and a reliance on global supply chains that rack up emissions like frequent flyer miles. Fortunately, a game-changing solution is emerging - micro-factories.

The Fabric of Change: How Carbon Capture Can Cut Fashion’s Emissions
Can fashion clean up its act - literally? This article explores carbon capture fabrics and how they could help reduce emissions across Scope 1, 2, and 3

From Cryptos to Cottons: How Blockchain is Unlocking Fashion's True Potential
Blockchain - a technology once synonymous with cryptocurrencies, now poised to revolutionise fashion’s supply chains and finally answer the big question: “Where did this really come from?”

State of Undress: The Australian Fashion Industry is at a Critical Sustainability Juncture
A deep dive into the state of Australia’s fashion industry—its challenges, shifts, and sustainability strides—written for REAL Sustainability UK.
something on your mind?
WE SHOULD CHAT.
Got a project that needs a sustainability spin? Want to bounce ideas about the circular economy? Or maybe you just want to chat about the latest sustainable fashion innovations? Drop me a line below - I'm always excited to connect with fellow change-makers!